I spent thirty-five years on the radio. Talking to a city in the morning, mostly. It was a good run and I loved it, and one day it ended, the way things do.
What came after is the real story. I had to figure out who I was without the microphone, and that turned out to be harder and better than I expected. I started writing it all down. That writing became a book. The working title is Human Frēq, and the name came before any of this.
Here’s how the clothing happened. While I was writing, I wanted something I could put on that reminded me to stay in frequency with who I actually am. Not a slogan. Just a feeling. You know that moment when you pull on the right t-shirt and your whole body goes ahh— and for a second you’re completely here? I wanted that on purpose. So I made it. For me first.
The apparel followed the same standard as the book: it had to earn its place. I chose pieces I would actually wear, then kept refining the details until they felt like Human Frēq — quiet, useful, comfortable, and strong enough to become part of real life rather than another thing asking for attention.
I’ll tell you what’s going on with me right now, too. I’m in the middle of 75 Hard, a program I’m using to reset a few things. One of the rules is a gallon of water a day. I’m about three weeks in as I write this, and drinking that much, I’ve learned something I didn’t expect. Good water, from a good bottle, actually feels different. So I chose the highest-quality bottle I could find, because what we put in our bodies matters.
I made the first few things for myself. Then I realized other people do other things, and they could use the reminder too. People like my kids. My son has spent two years in the Pacific Northwest, living out of his van with his dog, learning to handle whatever the elements throw at him. He knows gear that doesn’t fight you, that just works and lets you stay at peace in nature. I’m hoping he’ll help me build the Human Frēq outdoor line someday.
It started as a reminder I made for myself. It’s becoming something bigger than me, but it’s still the same idea. Wherever you go, something’s there to bring you back to right here.
I’m glad you found your way here. Welcome.
— Eric